Lead Generation Manager
Sabai System
B2B SaaS · AI workspace & internal-tools agency
Built an organic inbound + outbound engine from scratch, and made it pay for itself.
400+
Qualified leads
3.2×
Reply-rate lift
28%
Meetings booked
6 mo
To repeatable pipeline
What
The pivot point for the company's branding, client relations and closed deals. I owned the full revenue cycle, prospecting, content, qualification, discovery and close, selling high-ticket engagements into enterprise ops leaders.
How
- Ran founder-led LinkedIn content in three distinct voices, the CEO, myself, and the company page, for inbound (own strategy + execution).
- Built outbound cold email and LinkedIn DM sequences with rigorous testing and per-prospect personalization.
- Owned scheduling, reporting, decks and regular client-relationship follow-ups.
- Replaced HubSpot with a lean stack (Attio, Klaviyo, Claude) and automated research, personalization and reporting.
Results
- Reduced MarTech costs by 77.5% ($560 → $126/month) while keeping a steady pipeline of high-ticket opportunities through organic growth.
- Increased content production by 90%, generating ~24 discovery calls and ~2 closed deals per month with zero paid acquisition.
- Grew website traffic from near-zero to ~60 visitors/month, converting ~8% of discovery calls into customers.
- Increased inbound leads by 25% via referral incentives, founder-led content, community engagement and feedback systems.
Insights
There was no standardized playbook for high-ticket sales. The lesson: personalization and prospect research are the difference-makers, and the workflow matters as much as the tech stack.