Leverage AI, keep the human in the loop.
I'm May, also Mayflower, Maymoon, or Susan, depending on who is asking. Product marketer by trade, data nerd by training, professional noticer by default. I study how people behave, run on food and sleep, and I write weird things I notice. I can't sit still, travel is non-negotiable.
A great product can still go unnoticed.
I'm Burmese. My country is full of good people doing remarkable things, and in 2021 a military coup pushed all of it out of view while the world scrolled past. Living through that taught me the thing I now do for work. Having value is not enough. Someone has to help people understand why it matters, and that is the whole job of product marketing. It is why this one means something to me.
Product marketing, end to end.
I sit where the product, the market, and the go-to-market team meet. I shape positioning and messaging, run launches, and build the sales enablement that helps deals close, then keep it honest with product and marketing analytics. I have done this from zero as a first marketing hire, and I like being close enough to the data to know what is actually working.
Three things I run on.
First-principle thinking
Strip a problem down to what is actually true, then rebuild from there. Fewer assumptions, sharper answers.
Notice what others don't
The edge lives in the details everyone scrolls past. I collect them, then turn them into positioning.
Do my best at what I do
Whatever the task, it ships at the top of my range. No half-effort, no throat-clearing.
The path so far.
Scroll sideways →
Product Marketing Manager (Growth)
First marketing hire at a Retool agency, and I ship on the product side too. Designed and built internal Retool tools from zero, an SDR dashboard and an outreach decision engine, so I market the product by actually building with it.
Brand & Growth Marketing
Owned brand and messaging for youth-leadership programs across 12 countries: one consistent narrative, localized per market, plus the demand-gen campaigns behind it.
Global Growth Marketing
Led go-to-market for the GSLDC program: positioning, multi-channel launch campaigns, content calendars, and analytics-driven optimization.
Growth Marketing
Took a 208K-follower brand from audience to revenue: positioning, demand gen, partnerships, and a 6-day program that turned attendees into paying members.
Product Marketing Specialist
Product marketing across investor relations and paid acquisition.
PR & Communications
Owned messaging and brand for a movement of 20,000 learners kept in hiding after the 2021 coup. Positioned it under pressure, where a wrong message could get someone hurt, so audience safety came before reach.
PR & Communications
Shaped donor messaging and campaigns with the UK team, turning the story of building schools in rural, underserved communities into funding.
Want the long version?
Tell me what your team is building and the role you're hiring for.
Get in touch →