Branding & Marketing Specialist
Spring University Myanmar
Education · Crisis communications
Ran a marketing funnel under crisis, where the metric that mattered most was safety.
20K+
Learners reached
0
Security breaches
30%
Less misinformation
40%
More donor support
What
When the 2021 coup shut down universities and cut internet in conflict zones, SUM needed to reach 20,000 learners in hiding without putting anyone at risk. I owned branding, system design, CRM, public relations and donor relations.
How
- Organized Myanmar's first radio-based learning broadcasts with underground stations, lectures, study materials and exam prep for rural and conflict areas.
- Built crisis-sensitive communication frameworks that protected educator identities and operational security.
- Maintained secure internal comms for 100+ CDM educators using encrypted channels, code names and compartmentalized information.
- Coordinated multi-channel distribution, radio, offline USB drives, encrypted apps, to reach learners regardless of connectivity.
Results
- Delivered crisis-sensitive communication to 20,000+ learners with zero security breaches.
- Reduced misinformation by 30% through structured, anonymized public PR.
- Grew educational content reach to roughly triple pre-coup online-only delivery.
- Generated international media coverage that lifted donor support by 40% while protecting operational security.
Insights
In crisis, communication is about safety and access before reach. When the stakes are highest, the fundamentals matter most: protect your people, serve your mission.