When safety was the metric that mattered

The challenge

When the 2021 coup shut down universities and cut the internet across conflict zones, Spring University Myanmar had to keep teaching 20,000 learners in hiding, without exposing a single student or educator. I owned branding, systems, PR, and donor relations in a context where a wrong move could get someone hurt, so reach was never the first metric. Safety was.

My approach

• Organized Myanmar's first radio-based learning broadcasts with underground stations, beaming lectures and exam prep into rural and conflict areas.
• Built comms frameworks that hid educator identities and ran secure internal channels for 100+ educators using code names and compartmentalized information.
• Distributed lessons across radio, offline USB drives, and encrypted apps so learners could reach them regardless of connectivity.

Metrics & impact

Deliverables