Business Development
Growth Session Myanmar
Consumer / Healthcare · Maternal care & support
Turned a one-person influencer brand into a system-driven, revenue-generating media engine.
4.2K
Community members
67%
Weekly engagement
25%
Lower CPA
60%
Repeat-purchase rate
What
Owned business development across maternal-care programs, services, consultations and the momtrepreneur community, event management, social media, partnerships, and pitches to the Australian Chamber of Commerce.
How
- Designed a ghostwriting + content-calendar system that preserved the founder's voice across video scripts, captions and multi-day story arcs.
- Built a weekly engagement engine for the 4,200-member May-May Network: themed days, spotlights, expert Q&As and challenges.
- Created a brand-partnership framework, vetting sponsors, negotiating deals and designing campaigns that felt helpful, not salesy.
- Launched a 6-day Mom Entrepreneur program with field visits, workshops and sponsor activations; tracked analytics on every content type.
Results
- Tripled influencer engagement scripting content for a 260K mom-influencer.
- Grew the mom community from 0 to 4.2K members with sustained 60–70% weekly engagement.
- Delivered a fully sponsored program with 90%+ participant satisfaction and 80% alumni engagement.
- Cut paid-social CPA by ~25% (from 12 leads per $100 to 50+ leads per $100) and drove a 60% repeat-purchase rate.
Insights
Influencer brands must evolve from personality-driven to system-driven to last. Your personality opens doors, your systems keep them open.